Apple unveiling iPhone 12 and iPhone 12 Mini: 5G support breaks new ground

CUPERTINO, Calif. -- Apple today unveiled the 5G-enabled iPhone 12 and iPhone 12 Mini, taking the world's top smartphone to a whole new level. The newly redesigned iPhone 12 has a large Super Retina XDR full screen, which makes the visual experience brighter and more engaging. The new ultra-porcelain crystal panel makes a huge leap forward in iPhone durability. The Apple-designed A14 Bionic is the fastest chip on the iPhone to date, and it's the driving force behind the iPhone 12's most exciting experience. Combined with the advanced dual-camera system, it brings significant new computational photography capabilities and the best video quality the iPhone has ever seen. The iPhone 12 also features MagSafe, a new ecosystem of magnetism-powered accessories that offer high-power wireless charging and snap into place with the iPhone.
The iPhone 12 and iPhone 12 Mini are available in five fine aluminum finishes, including blue, green, black, white and red. Pre-orders for the iPhone 12 will begin on Friday, October 16, and it will go on sale on Friday, October 23. The iPhone 12 Mini will be available for pre-order starting Friday, Nov. 6, and in stores starting Friday, Nov. 13.

"Support for 5G represents a new frontier for the iPhone. "We're excited to bring these exciting new features to the iPhone 12 and iPhone 12 Mini." Greg Joswiak, Apple's senior vice president of worldwide marketing. "Once again, we pushed the envelope with amazing computational photography, Super Retina XDR display, and a new Super Ceramic panel, making the iPhone the biggest leap in durability ever. The iPhone 12 and the iPhone 12 Mini are both sizes that make them feel good. They also have a new evolution in the form factor that makes them both beautiful and durable. This will make it easier for users to choose the ideal iPhone that matches their lifestyle."

IPhone brings breakthrough 5G experience
The iPhone 12 and iPhone 12 Mini are carefully designed with top-notch software and hardware that work seamlessly together to deliver an advanced 5G experience that can be enjoyed anywhere in the world. The iPhone's 5G boost will give users faster uploads and downloads, smoother streaming of high-definition videos, more sensitive online gaming, real-time interaction with various apps, and high-definition FaceTime video calling. Users will thus be able to enjoy secure high-speed connections, reducing the need for public WLAN hotspots.

The iPhone 12 models support many 5G bands, providing extensive 5G1 coverage around the world. The iPhone 12 models also have a smart data mode that intelligently determines when 5G speeds are needed and balances data usage, speed and power consumption in real time to help extend battery life.

A14 Bionics: Top notch innovation and performance
The A14 Bionic is the first smartphone chip to use a 5nm process, far ahead of its competitors. The A14 Bionic has increased speed and energy efficiency, the fastest central processing unit and graphics processor to date, and up to 50% more than the fastest smartphones of its competitors. Not only can it achieve console-level gaming experience, powerful computational photography function, but the battery life is also long-lasting and excellent. Challenging the limits of machine learning, the A14 Bionic features a 16-core neural network engine that improves performance by up to 80% and performs 11 trillion operations per second, allowing it to perform even better in machine learning models with extremely demanding computing demands.

Durable design and attractive display
The 6.1-inch iPhone 12 and 5.4-inch iPhone 12 Mini offer a new look in design that combines beauty and durability 2. The iPhone 12 Mini, the world's smallest, thinnest and lightest 5G iPhone, has been redesigned to incorporate all of the iPhone 12's technology into a compact body, while also offering an attractively large, all-around screen. Both models are designed with new straight edges, aircraft-grade aluminum bezels, and ultra-porcelain crystal panels for a simple and smooth appearance. The panels are treated with a new high-temperature crystallization process that incorporates nanoscale porcelain crystals into a glass matrix, making them more durable than glass and increasing drop resistance by up to four times.
On the iPhone 12 and iPhone 12 Mini, the Super Retina XDR displays extend all the way to the edge of the phone and feature system-level color management that brings industry-leading color accuracy. Both models have a 2,000,000:1 contrast ratio, a real, deep black, a compelling HDR viewing experience for HD video, richer detail for photos, and nearly twice the peak brightness of the iPhone 11.

The iPhone 12 and iPhone 12 Mini have advanced IP68-class splash resistance, which can stay for up to 30 minutes at depths of up to 6 meters, resisting the splash of common liquids such as coffee and soda 4.

Advanced new dual camera system
The iPhone 12 and iPhone 12 Mini, powered by the A14 Bionic and the new dual-camera system, have powerful computational photography capabilities to create a unique shooting experience that naturally and intuitively creates perfect photos and videos. This advanced camera system with ultra wide Angle camera, with a new telephoto /1.6 aperture, is the fastest camera ever on iPhone, with 27% more light capture, allowing you to take better photos and videos even in low light. The iPhone 12 takes computational photography to a whole new level with the original, wide-angle, and ultra-wide-angle cameras supporting night mode and faster deep-fusion processing speeds for improved results in all environments. Users will get brighter images and better contrast when taking photos in low light in night mode. Photos that have been deeply fused have a finer texture and less noise. Smart HDR 3 uses machine learning technology to intelligently adjust the white balance, contrast, texture and saturation of a photo to make it look extremely natural

The iPhone 12 is equipped with the first iPhone camera system that can shoot HDR videos of Dolby Vision, and it is also the first and only device in the world that can provide the full Dolby Vision experience. 5, allowing users to easily shoot, clip and share movie-like videos on the iPhone in a native way. When shooting video, Dolby Vision color palette can be processed in real time; In post-editing, the color palette can be maintained both in the photo app and in iMovie editing. The iPhone 12's industry-leading Super Retina XDR display also makes video play more realistic. Now, both models have further enhancements to movie-theater stabilization, and Dolby Vision supports more animated selfies; While shooting time-lapse video in night mode on a tripod in low light allows longer exposures, resulting in sharper videos with brighter light trails and a smoother picture.
The innovative MagSafe magnetic suction accessories are all new
MagSafe technology makes wireless charging a better and more efficient experience, as well as an ecosystem of magnetism-attached accessories that fit easily with all iPhone 12 models. MagSafe offers a unique experience for the iPhone, with an array of magnetic magnets placed around the wireless charging coils optimized for quick alignment and attached to the iPhone with each use. MagSafe effectively provides up to 15W of charging power and is compatible with existing Qi-enabled devices. Charging options include the MagSafe charger, the MagSafe two-item charger for the iPhone and Apple Watch, as well as a new case made of silicone, leather and transparent material that fits easily to the back of the iPhone, and a leather card case. Third party vendors will also provide users with a variety of innovative MagSafe magnetic suction accessories.

Apple's global corporate operations are now carbon neutral, and the company plans to zero out the net climate impact of all of its operations, including the manufacturing supply chain and the life cycle of all its products, by 2030. This means that every Apple device sold will be 100% carbon neutral -- from the extraction of the raw materials, to the manufacture of the parts, to the assembly, to the transportation, to the use of the customer, to the charging, to the recycling of the device and materials. The iPhone 12 is designed with environmental concerns in mind. For the first time, all magnets in the iPhone 12 are 100 percent recycled rare earth, including the new camera, the tactile engine and the magnets in the MagSafe component, as well as the MagSafe magnet. Apple has also eliminated the power adapters and EarPods that come with the iPhone, making the iPhone's packaging smaller and lighter, allowing it to transport up to 70 percent more packaging per pallet, further reducing carbon emissions and avoiding mining and the use of precious materials. Taken together, these measures could reduce CO2 emissions by 2 million tons a year, equivalent to taking nearly 450,000 cars off the road each year.