EMUI 11 brings more excitement to HUAWEI Mate 40 series

On October 30, 2020, HUAWEI Mate 40 series was officially released in China. It not only has powerful hardware configuration, but also officially carries EMUI 11 for the first time

More artistic design, more intelligent interaction, faster performance, more secure protection.

New display and artistic theme to present more artistic visual enjoyment
EMUI 11's modern art display design makes full use of color, shape and space, and incorporates Memphis, Mondrian and other artistic styles to make the display a dominant feature
Art gallery on the city; At the same time, users can also define their own display by taking pictures of clothes, homes and landscapes.

n addition to classical art, the EMUI 11 personalized display also brings graffiti art to the screen. Users can customize text content, color, typography, and add their favorite decorative stickers. Artificial intelligence (HIAI) word segmentation technology, also let each turn off the screen have different new ideas.

The collision between art and technology doesn't stop there. The front-facing posture sensing technology of HUAWEI MATE 40 series enables mobile phones to "connect" with users. Mao Yumin, head of UX Design Department of Huawei's consumer business, demonstrated a smart display at the conference site: when the screen is turned off, the fawns will slowly walk into the screen; When the user looks at the screen, the deer looks back; When the user clicks on the screen, the fawn will look up at the moonlight, making the interaction between the phone and the user more natural and interesting.

In addition to the display, EMUI has also specially designed a variety of artistic themes, such as starry sky painting in the style of classic oil painting, surreal theme realm combining real image and digital technology, and bionic art Wings of Light theme created by CG. All the themes bring users a coherent experience in the end, and each unlock is a visual enjoyment 1.

"Good design is not only good looking, but also useful," Mao said. "Art is the highest form of science. "Huawei human factors research team through the method of scientific experiments to find the scientific laws behind the best experience, through a large number of experimental data to constantly optimize the transition effect, global gesture navigation and other operations, the purpose is to make the user experience more smooth. At present, Huawei's human research has gone deep into various fields such as vision, interaction, dynamic effect and multi-sensory collaboration. In the future, Huawei's equipment will experience more beautiful and more comfortable design and operation.

All kinds of unimaginable "black technology" bring more intelligent interactive experience
In order to allow the user to do less operation, saving more time, HUAWEI Mate 40 series of carrying EMUI 11 in the new "intellectual sense to pay 2 function lets users in the checkout line, just need to unlock the phone after the main interface close to pay scanning equipment, mobile phone will be paid for intelligent identification equipment, automatic pop-up interface, let the payment step, namely security, as always, enjoy convenient shopping experience.

EMUI 11 also brings more intelligent experiences, including multi-picture sharing in palace format, voice messages that can be dragged forward, screen sharing, and so on, so that you can communicate with family and friends", more freedom.

The translation ability of EMUI 11 is greatly enhanced. The new global voice to text function 3 is introduced, which can convert online live broadcast, video and voice collected by microphone into text in real time, so that users can easily read audio information even when it is inconvenient to listen to audio. EMUI 11 also supports real-time translation of audio content into Chinese subtitles when watching videos in English, Japanese and Korean. In addition, EMUI 11 also has system-level all-around translation 4. You can browse foreign articles or pictures and select words or paragraphs for translation. View foreign web pages with a browser can be translated with one key; When you see a road sign or menu you don't know while traveling, open the camera and translate it. And foreign friends are not afraid of communication, intelligent voice assistant Xiaoyi face to face translation can be solved.

AI space control is also newly upgraded. Users can not only grab screen shots and slide the screen up and down, but also add space gesture operations such as swiping left and right, pressing in space to answer the phone, and lighting the screen with gestures 5. Through HUAWEI Mate 40 series posture sensor, EMUI 11 can not only understand gestures, but also read eyes: when there is a phone call, the user looks at the screen, and the call sound will gradually weaken. The humanized intelligent design brings a more comfortable sound environment.

trong performance + fast transmission to ensure a faster and longer lasting smooth experience
EMUI is known as "faster born, faster life", and this time EMUI 11 is optimized again to achieve "faster born, faster life". With the help of dark technologies such as eRofs, Ark compiler, GPU Turbo, and Determin Delay Engine, EMUI provides users with a stable and smooth experience in terms of systems, games, etc. In terms of the system, after the simulation aging test conducted by Connect, an authoritative evaluation institution in Germany, the HUAWEI Mate 40 Pro equipped with EMUI 11 can still be smooth after 36 months 7, and the comprehensive performance only slightly decreases by 2.5%. In terms of games, the jitter rate of full frame is as low as 0.43%, and the touch response delay is only 52 milliseconds, which can provide players with a more carefree game experience 8.

The "fast" and "stable" EMUI 11 is not only reflected in the performance, but also in the ultra-high download speed: 5G / 4G / 2.4GHz WIFI / 5GHz WIFI 4 network cooperation 9, according to Huawei laboratory data, the peak download rate can reach 5.6 Gbps; Connect large file flash 10, transfer 1 GB large file, the fastest in 31 seconds.

The phenomenon of "killing background" often encountered by users in their daily use of mobile phones comes from the memory management mechanism of the system. When the available memory is insufficient, the background application is killed to ensure the memory supply. EMUI 11 solves this problem by using a new memory expansion technology that increases the survival rate of background applications by 50%, greatly reducing the chance of a background application being "killed". Tests show that the average number of backend caches for Mate 30 Pro 8 GB apps is 11, while the average number of backend caches for Mate 40 Pro 8 GB apps can reach 16.6.

Do not disturb, do not track, do not disclose to provide more secure privacy protection
In EMUI's own security system, Huawei has always adhered to the privacy protection principle of "no disturbance, no tracking, no disclosure", so that users have the complete right to know and control the data. The EMUI 11 of HUAWEI Mate 40 series has further enhanced the security of user information.

When the user's phone is pitched into the big screen, calls and messages will only appear on the phone, not on the big screen. You don't have to worry about strangers snooping on messages in a crowded elevator or subway. The AI information protection feature in EMUI 11 can intelligently recognize faces and keep users' messages visible only to themselves. When users share photos taken by mobile phones, they can choose to "desensitize" the photos, remove the location information, shooting data, etc., leaving the wonderful for everyone, while leaving the privacy to the mobile phone 14.

The HUAWEI Mate 40 series, equipped with EMUI 11, brings users not only visual feast and convenient interaction, but also faster performance and more secure protection. Huawei's EMUI 11 upgrade plan covers 37 models, covering 200 million users of older models, and bringing more users a more wonderful all-scene smart life.